A note from the founder
LILAS was created with a passion to revolutionise the beauty industry and empower women around the world. With trust and transparency at its core, it aims to promote health and wellbeing through real products that are rooted firmly in nature's wisdom.
I have been actively involved in the beauty and health and wellness industry for almost two decades. With a background in cosmetology, my deep interest in skincare has taken me around the world. I left my small town in the countryside of Canada to study and work in some of the most prestigious beauty spas, with a focus on cosmetic ingredients. I eventually settled in Australia, which I have called home for the last 11 years.
After settling in Australia, spending years passionate about skincare, I made an alarming discovery of the beauty industry. It was in fact a very toxic and manipulating industry. Around the same time, my mother was diagnosed with cancer. I flew back to Canada and went on a mission to clear out all these so called "self-care/beauty/cosmetics/personal care" products from our home and focused on her healing journey. We turned to nature for nourishment and support - gathering herbs, tinctures, and powders and foraging from our land. We listened to our ancestors and practiced traditional remedies passed down through generations, sharing wisdom and stories from my mama's village in Europe.
From this experience, an ethos grew at LILAS: less is more. We believe in giving our skin the space to function naturally without suppression from synthetic products. The less we interfere with our natural rhythms, the more we allow for our systems to work in synergy as they were always meant to.
My interest in Australian native plants stemmed from my old-fashioned upbringing on a farm in rural Canada. This background instilled in me a deep trust in the power of plants and respect for their wisdom. Harnessing nature's wisdom has become essential in creating purpose-driven skincare products focused on health, wellbeing, inner beauty, and promoting trust in ourselves and Mother Nature. When we care for our skin holistically, listening to its unique language, we restore balance not just within ourselves, but also all living things connected through this beautiful earth. This drives me every day towards authenticity and helping shape realism and respect for the natural ageing process.
Thank you for allowing LILAS to be apart of your journey.
Love & Gratitude,
Tanja xo
An ode to my mother Lila.
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