P H I L O S O P H Y
MINIMAL + INTUITIVE
LILAS is guided by a philosophy of less is more, keeping it simple and easy for modern day lifestyles. We deliver to you natural unaltered plant nutrients from Earth vs synthetic ones. Real ingredients you can read.
It’s authentic, clean and incomparable.
Potent active plant extracts, streamlined ingredients lists and uncomplicated skincare allows for nature to take the stage. When you apply pure plant skinfood to the skin, our bodies recognise them since they are as true to their living form as can be, supporting the skin's natural functions and deeply nourishing the precious skin barrier allowing you to achieve optimal skin health.
MISSION
To revolutionize the beauty industry into reshaping the narrative towards a positive beauty culture.
Inspiring conscious consumerism by embracing and respecting natural beauty, leading you away from society's ideal beauty paradigm. Allowing you to experience Mother Nature's power to heal and connect synergistically. Shifting beauty culture to represent us authentically and inspire a healthier generation of naturally empowered women.
SUSTAINABILITY
A dedication to contribute positively to our planet and respect everything in the process.
Responsible sourcing
LILAS is owned, operated and made in Australia using pure, wild harvested and locally sourced ingredients.
A local commitment that supports First Nations communities, maintains the traditional and ancient cultural practices and traditional land management to ensure a sustainable future.
Our practices support the empowerment of our growers and respect to the Indigenous people and enterprises we work with. We are committed to working with suppliers of raw materials that operate in an environmentally, socially and ethically responsible manner. This includes animal welfare. We are 100% cruelty-free, absolutely no testing on animals and contain no animal by-products.
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TRANSPARENCY
With a minimal, intuitive and less is more approach, you will never find any unrecognisable ingredients.
We believe in being an open book to our community, so our product descriptions are intentionally lengthy. We want you to know exactly what is in our products and how our ingredients are feeding and healing your skin and it's complex microbiome. We have poured our hearts into researching, sourcing and ensuring that all ingredients are in their purest form, minimally processed, contain absolutely no fillers and only necessary natural and safe salt preservatives.
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PACKAGING
Our minimalist packaging is recyclable or home compostable, and where possible, no packaging at all.
We use a light protective violet glass to house your plant elixirs and minerals as glass is endlessly recyclable, reusable and refillable. Glass is also one of the cleanest and safest materials and acts as a natural barrier, blocking out harmful rays and naturally optimising shelf life.
All paper and cardboard are FSC certified and recycled post consumer.
Everything considered, nothing unnecessary.
small batch
Made in small batches to ensure no unnecessary production or wastage and establishing giving back programs to offset our brand's emissions and impact - staying in control and intentional throughout our entire process. Our Australian native extracts are all sourced locally using an innovative extraction method to ensure efficiency and minimise waste.
Being a small batch, sole run local Australian made and owned business, all is invested in the products themselves - creating a collection which challenges conventional formulations that contain cheap fillers, synthetic ingredients and fragrances for fast sales and profit. We value slow, intentional, considered products and only produce to suit the demand. Everything is done by hand by real people, real energy, real time.
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COMMITMENT
As part of our commitment to giving back and supporting the community, we have partnered with Carbon Neutral in order to restore precious diversity right here in Western Australia, planting trees with every purchase to offset our brand's emissions.
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The project Yarra Yarra Biodiversity Corridor, carried out by Carbon Neutral Australia, is a large-scale high impact reforestation project that simultaneously delivers environmental, economic, social and heritage co-benefits - restoring landscape and preserving precious biodiversity.​
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We have been globally certified Palm-Oil Free by the Orangutang Alliance for our Cleanser + Serum. You can learn more about this organisation here: https://orangutanalliance.org/
We are currently undergoing certification from Cruelty Free International, to be recognised by the Leaping Bunny association ensuring that no animals are involved throughout any step in our supply chain. You can learn more about this organisation here: https://www.leapingbunny.org/
We have partnered with Carbon Neutral Australia to achieve net zero by the end of 2024.
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SOURCING
It is no secret that Australia's mega-diversity leads as a world leader in phytonutrients, hosting an abundant of unique species that have evolved in some of the harshest environments, creating world first discoveries that build new bridges between plants and consumer products that have a positive impact on people and the planet.
